Brand Interpretation
Ancient saying, “the house is crowned by the gateway”, so there is a difference between the door of the wood for the door and the gate tower, high and lofty, carved and carved, and colorful. The founder of Huawei has been interested in doors since he was a child, and founded Huawei Iron Art in 1998 to make simple entrance doors. A chance to be invited to participate in a painting exhibition, by the exhibition of several images of strong colors, bright tones of the work was deeply attracted. After tracing the origin of the paintings, the author of the Dutch post-impressionist painter “Vincent, Willem van Gogh” generated great curiosity, but also shocked by his creative sentiment, the idea of feeling that we have found a soulmate. " My sense of mission for the door industry is the same as Van Gogh's sense of mission for painting, isn't it? "
Van Gogh's works are mostly bright, gorgeous, rich yellow, red, orange as the main tone, focusing on the reproduction of real emotions, the feeling of things, rather than the visual appearance of what he saw. This is not the original intention of his “door” - to do a good job in his heart, life and reality of the “door”. With this unique sentiment of Van Gogh, the founder of Huawei registered “Huawei” as the company name and “Vantis” as its brand.
“VANTIS” is derived from “VAN” in Van Gogh, which means to create with Van Gogh. The first letter of value “V” (value, implying the best quality and craftsmanship), the first letter of lead ‘A’ (lead, implying unprecedented innovation), the first letter of excellence "N The first letter of “N” (excellence, implying that every design is a classic), the first letter of ‘T’ (technology, implying the insistence on craftsmanship and intellectual creation empowered by science and technology), and the first letter of “I” (identity, implying that to (identity, implying the mission of “creating a dream door for residents”), and the first letter “S” (beyond, implying the never-ending pursuit of ideals).
It is inspired by the entrepreneurial motto of Mr. Gao Feng, the founder of Huawei Door Group: "Like Van Gogh, mind and soul into work, persistent pursuit of quality, don't forget the original ideal, don't forget the original ideal, don't forget the original ideal, don't forget the original ideal. don't forget the original ideal, create more classic, quality and safety of products, improve people's living room family system environment. "